107 Wordmark
This wordmark is the beginning of a semester long project of creating a publication. Every design aspect of this publication must be sketched, digitized and iterated upon. This publication focuses on the high speed, sophisticated sport of Formula One. Everything from the design of cars to the culture and cult following will be discussed within these pages. The name "107" is a reference to the lap time requirement that every driver must meet before being permitted to start each race. With that being said, this word mark emphasizes forward movement, speed and the richness that is Formula One.
RESEARCH
Research was done to explore what the wordmarks for other racing publications looked like. 107 is meant to have a heightened level of sophistication, while still appealing to the fast side of the sport.
EXPLANATION OF 107
A statement to describe the overall theme of the publication was created and iterated upon. This statement was referenced throughout to ensure that the wordmark was accurately conveying the message.
107 is a rich driver of speed that exudes a sharp and forward appreciation of Formula One racing and car design.
Conceptual directions were then identified. These words were also referenced to check that the ideations were headed towards a clearer depiction of the overall theme.
fast, neon, appreciative, speed, elite, sharp, forward, electric, bold, flashy, modern, exclusive
TYPOGRAPHY EXPLORATION
Typography was explored through numerous sites including Adobe Fonts and Google Fonts before moving to ideations with pen and paper.
SKETCHING EXPLORATION
Based off of typefaces found during typography exploration, tracing paper was used to make changes to the original typeface. The intent was to bring the type closer to the theme of the publication.
SECOND ROUND OF SKETCHING
After narrowing in on the typeface Amandine, in bold italic, there was another round of sketching that allowed the exploration of serifs, angles and weight change.
DIGITAL ITERATIONS
Sketches were then moved into Adobe Illustrator and iterated upon digitally.
PROCESS GIF
A GIF was made to show the evolution of the word mark over time.
FINAL
