The Mindful Leader
The mindful leader is an AI-generated prompt for a book cover redesign. The “client” wanted the book to be more geared towards their target audience, up-and-coming young leaders. The book, titled The Mindful Leader, is a non-fiction, self-help novel, written by Dr. Sarah Johnson. The book consists of insights and techniques for leaders to become more mindful in their professional lives. The design was to be modern, clean, and experienced with cool tones to evoke a sense of calmness and clarity. Suggested imagery consisted of subtle abstract metaphors, a calm ocean, a peaceful mountain, or a serene workspace.
RESEARCH
To better understand what the client was looking for in a book design, images were collected that truly represented the suggested imagery.
INTITAL SKETCHING
After a verbal brainstorm, six concept ideas were sketched. These were then moved into Adobe Illustrator for further refinement.
COLOR & TYPOGRAPHY
After completing black and white ideations of the six concepts, color was added. The color was chosen based on the brief: "cool tones such as blues, greens and whites to evoke calmness and clarity".
FINAL DESIGN CONCEPTS
FINAL COVER
